This was because Google was experimenting with a feature called Web Intents in Chrome. The Chrome Web Store has been the primary driver of growth.įor a couple of months we were growing with 1000-3000 active installs a day. feeder has grown organically, and also through a lot of luck by via being in the right place at the right time.
To date we have never done any advertising or marketing campaigns. What have you done to attract users and grow feeder? Since then, we've reinvested all revenue back into the business.Īs for time, we love coding and designing stuff, so working on it after-hours has just come naturally to us. The 3 months we spent full-time were funded by our freelancing. Since feeder is and has always been a hobby project, we never needed any funding. How have you found the time and funding to work on feeder? At this point we started trying to monetize by adding the paid option. The work we did back then is still the basis for the entire product.Īfter those 3 months I got a full-time job at an exciting Swedish startup, iZettle, and feeder became a full-time hobby project again. During a 3 month period we rewrote and redesigned the Chrome extension completely. After a year, we had enough savings to try working on feeder full-time in our parents' spare room. In 2011 my brother and I graduated high school and decided to do the whole freelancing thing. I missed having an RSS feature in my browser, so I began working on feeder in my spare time during a summer internship at a Swedish software company. It began in 2010 when I first moved from Firefox to Chrome. Besides our users being tech savvies like us, we get a lot of marketers, lawyers, and businesses as customers for whom fast updates are crucial. Our default is still insanely fast compared to others: 10 minutes. One much-appreciated feature is that you can set updates as fast as 1 minute.
Our competitive edge is that we always try to do things in a simple way. We have a Chrome extension, an iOS app, a web app, and soon also an Android app. Johan does design, Mattias is focused on user experience, and I'm the programmer - I keep everything up and running.įeeder allows people to follow RSS and Atom feeds and get notified in different ways. Hello! My name is Erik Rothoff, and I work together with Johan (my twin brother) and Mattias on an RSS feed reader called feeder. Tell us about yourself and what you're working on.
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